Effective from: 1st July 2025
Fortitude respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website, engage with our services, or communicate with us.
We may collect and process the following categories of personal data:
• Full name
• Email address
• Phone number
• Address (residential or business)
• Details related to your property or service requirements
• Payment and billing information (only if applicable)
• Information you provide when filling out forms or contacting us
When you use our website, we may collect:
• IP address
• Browser type and version
• Device type
• Pages visited and time spent
• Referring to website addresses
We use cookies to enhance user experience, track performance, and personalise content. You can
control cookie settings in your browser preferences.
Fortitude uses your personal data for the following purposes:
• To respond to your enquiries and provide quotes
• To book, confirm, and deliver electrical services
• For internal record keeping and customer service
• To improve our website and service offerings
• To send promotional emails (if you opt in)
• To comply with legal and regulatory obligations
• We do not sell or rent your data to third parties.
We process personal data under the following lawful bases:
When you voluntarily give us your information (e.g., newsletter sign-up).
To fulfill the services you request.
To comply with applicable UK laws and regulations.
To conduct business operations, improve services, and secure our website.
We may share your data with:
• Third-party electricians or engineers subcontracted to deliver services
• Payment processors or invoicing platforms (with secure encryption)
• Marketing service providers (only if you’ve consented)
• Legal or regulatory authorities, when required by law
• All third parties are required to adhere to strict confidentiality and data protection terms.
We retain your personal data only for as long as necessary for:
• Fulfilling service obligations
• Legal and accounting requirements
• Handling future customer service queries
• Data related to completed projects may be retained for up to 7 years, in compliance with financial
record-keeping laws.
You have the right to:
• Access the personal data we hold about you.
• Correct any inaccuracies.
• Request erasure (“right to be forgotten”)
• Restrict processing under certain circumstances
• Object to processing based on legitimate interests
• Withdraw consent at any time (e.g., for marketing communications)
• Lodge a complaint with the Information Commissioner’s Office (ICO)
• To exercise your rights, please contact us using the information below.
We implement appropriate technical and organisational measures to safeguard your information:
• Secure servers with encryption protocols
• Limited access to personal data internally
• Routine security audits and password-protected platforms
• Regular software updates and data backups
However, no online transmission is ever 100% secure, and we cannot guarantee complete data security.
Our website and services are not intended for individuals under the age of 18. We do not knowingly
collect personal data from children. If we discover we have, we will promptly delete it.
We primarily store and process data within the UK. If we use tools or platforms hosted outside the UK
(e.g., email marketing platforms), we ensure they comply with UK GDPR adequacy decisions and data
transfer safeguards.
Our website may contain links to third-party websites (e.g., manufacturers or partners). Once you leave
our site, we are not responsible for their privacy practices. Please review their privacy policies before
providing personal information.
We may update this Privacy Policy from time to time. Updates will be posted on this page with the new
effective date. We recommend reviewing it periodically.
If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy,
please contact:
Fortitude
Email: [email protected]
Phone: 01582353144
Address: Luton, Bedfordshire
We will respond to your request within 30 days.
Experienced electrical specialists delivering residential, commercial, and industrial solutions with precision, innovation, and trust—powered by over 10 years of expertise.
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